I am wondering when is the right time to add a new contact to InStream. Is it right after I give him/her a call or send a mail or should I wait until they will interact to with me?
you should add a new contact to InStream right after you will get in touch with him or her. I recomend this approach because you don’t want to store in our system massive amount of contacts to which you have sent e.g. cold mail.
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