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Hi Dave,

first of all, I suggest you to read our ebook in which you can read about the modern pipeline. You will see how we set up sales and marketing cooperation in our company: http://instream.io/en/ebook-fill-your-pipeline/

Modern pipeline

We organize webinars, write ebooks and give our website visitors opportunity to sign up for our newsletter and we cooperate with our sales team in building strong relations with people interested in our materials ;).